Arla

Welcome to Yoggidise

Yoggi, Swedens most loved fruit yoghurt, was in need of a new long term creative platform. A platform that could be an easily accessible oasis of taste and joy to bring a bit of color and fun to our everyday, without blame or demands.

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The reason we love Yoggi as a break from the everyday is because it tastes soooo good. A heavenly taste experience, a divine touch to our everyday. Almost like if it was made by the gods themselves.
Well guess what? It is.
 
Our concept is a manifestation of what we promise; a care-free pause from the expectations and worries of our everyday through the divinity of heavenly taste. We call it “Welcome to Yoggidise”. 
 
A divine world where we follow the Yoggi gods as they struggle with their everyday trivialities in the most charmingly disconnected from reality kind of way. A heavenly place where Yoggi is the answer to every question.
 

Credits:

Creative Director:
Jakob Swedenborg

Creatives:
Vanda Wide (ACD)

Arvid Klintberg (AD)

Claudia Rolf (CW)

Victor Stenström (AD)

Producer:

Emelie Wallrud

Account Director:

Henrik Boavista Åkerman