Alleima
The Unbreakable Contract
Everything is new, nothing has changed.
The challenge of launching Alleima was twofold. First, we needed to explain what Alleima was – a high-tech steel manufacturing company previously known as SMT, born out of Sandvik Group.
At the same time, maintaining the heritage, the association of quality, and the positive reputation of its mother company was essential – both to external and internal target audiences worldwide.
Credits:
ECD/CD:
Jakob Swedenborg
Strategist:
Anna Lundeborg
AD/Creative:
August Laustsen
CW/Creative:
Paul Martinsson
Producer:
Beatrice Helin
Account Director:
Marina Atanassova
A promise for the future created out of our past.
So, to do that, we decided to put Alleima's quality to the test. By forging an unbreakable contract out of the finest Alleima steel, and engrave our promise to always keep improving, to honor our heritage, and never stop finding new ways to become more sustainable.
A contract designed to last, withstanding the test of time and the elements.
So we decided to prove it as well.
Results:
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294 363 012 Impressions. 200% above target.
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Stock price: +32% (6 months after listing).
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Revenue: +31% (In the full year of 2022).
Client: Evoko
Agency: Animal
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