In the aftermath of COVID-19, a lot of companies are changing their office setup to free seating and a “first come first served” model. This seating model comes with a lot of benefits, like saving money. However studies show that many employees experience stress and fear when someone else beats them to their favorite desk. Evoko, a company that works with innovative office solutions, wanted to highlight this problem and promote a new solution: the new Kleeo desk manager – a smart desk-booking system that helps office workers find and book their favorite spots. To highlight the problem of free seating at the office, we turned to YouTube, where the biggest and most famous YouTubers are known for streaming from the same spot every day. We then recreated their studios and used the clips as targeted pre-roll ads before the YouTubers’ own videos – to get to their desk before them.