Samsung
Size Matters
The age-old question is finally answered: size really does matter – at least when it comes to outdoor campaigns. And phones.
When Samsung unveiled its latest phone, the Samsung Galaxy Z Flip5, it felt only natural to build the campaign around its main differentiator and the essence of the phone's design – the fact that it folds to half its size.
Credits:
ECD/CD:
Jakob Swedenborg
Creative/AD:
Toby Cane, August Laustsen
Creative/CW:
Petra Backström
Producer:
AC Lindau
Account Director:
Mikael Kruse
One thing is for sure: this campaign stands tall – or should we say, folds small – as a true testament to the power of innovation in advertising
Client: Samsung
Agency: Animal
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