Yabie
Last Call
Yabie develops smart point-of-sale systems that help small businesses streamline their sales. Among Yabie's customers are numerous restaurants, cafes, and bakeries that drive Sweden forward and make our cities come alive. But right now, they're facing tougher challenges than ever. Every day, these businesses need to make enough money to survive. For them, food waste isn't just an environmental shame, but also a major blow to their finances.
To support our customers, we created the 'Last Call' campaign. The first to benefit was the local bakery, Socker Sucker, for which we transformed digital outdoor screens into smart, real-time offers.
An innovative DOOH campaign, where we both stay true to Yabie's brand promise of helping their clients to get paid, but at the same time manage to turn food waste into profit — doing a good thing for both our clients and our planet.
Credits:
ECD/CD:
Jakob Swedenborg
CD:
Herman Vieweg
Creative/AD:
August Laustsen, Marcus Lundwall
Creative/CW:
Erik Wingfors, Elliot Tainton
Account Director:
Lars Staffas
An hour before closing, the bakery could promote products that hadn't sold during the day on nearby screens. With the help of a specially developed application, the bakery could update all information in real-time with prices, inventory, and availability. A win against waste that benefits everyone
Client: Yabie
Agency: Animal
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