Sony Mobile
The Best of Sony
Credits:
CD/Creatives:
Jakob Swedenborg
Daniel Wall
The Xperia Z smartphone campaign focused on highlighting Sony’s rich history of creating various features that are essential to a smartphone.
Because when you break it down, the components of a smartphone are music, video, games, and cameras. Sony has a legacy of making iconic products like the Walkman, PlayStation, Bravia screens, Cybershot cameras, and Vaio computers - all of which contribute to the modern smartphone experience.
This global campaign was named “The Best Of Sony,” and I was responsible for the strategic and conceptual development of the campaign, but please note that I did not directly participate in the production or development of the film or campaign assets.
Client: Sony Mobile
Agency: McCann Surprise Dept.
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