Cooperation without Borders
Reducing the Catastrophe
Credits:
CD/Creatives:
Jakob Swedenborg
Daniel Wall
Account Director:
Peter Bergendahl
We Effect is a unique relief organization that focuses on promoting self-help instead of solely providing immediate aid during catastrophes or food shortages. Their main areas of focus include rural development, housing, gender equality, and land access. By empowering individuals and communities in underdeveloped countries with the skills and resources necessary to overcome poverty, We Effect creates a more prepared and resilient society.
To raise awareness of We Effect's approach, we launched a campaign featuring a bold statement and visualization of a catastrophic event as an ever-present black box waiting to happen. By illustrating the importance of a solid foundation in reducing the severity of a catastrophe's impact, we encouraged people to donate to We Effect's cause.
The digital extension of our campaign allowed individuals to purchase parts of the black box, symbolizing their contribution to reducing the impact of a potential catastrophe. With each purchase, buyers saw their individual cube being removed from the black box, and received a 1x1 cm black cube as a physical representation of their contribution.
Client: We Effect / Cooperation Without Borders
Agency: McCann Surprise Dept.
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