Alleima
900 Ways To Make a Change
How can a steel manufacturer be sustainable?
Well, it's simple. They can if they get all their steel from recycled materials and their manufacturing process follows the 2030 Global sustainability goals.
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So, using Alleima steel is by far the most sustainable option available. Given the significant amounts of steel consumed globally, selecting an environmentally sustainable steel is paramount.
Credits:
ECD/CD:
Jakob Swedenborg
Strategist:
Anna Lundeborg
AD/Creative:
August Laustsen
CW/Creative:
Paul Martinsson
Producer:
Beatrice Helin
Account Director:
Marina Atanassova
To reinforce this point, and to remind Alleima’s present and future clients of the effects of their choices, we developed 900 unique steel butterflies. One for each patented steel alloy Alleima has. And sent them to decision-makers within the industry as a reminder that the decisions they make today ripple into our future.
Client: Alleima
Agency: Animal
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