With over two decades of experience,
I am a dedicated creative leader driven by a profound passion for fostering innovation within creative teams. I firmly believe that creativity is the driving force behind transformation and success in business.
My primary professional focus is to inspire and guide clients and teams toward achieving exceptional results, both creatively and commercially.
About Me.
Hi. My name is Jakob.
My primary professional driving force is my passion for creativity as well as leading and inspiring creative teams – and the business results that come with it.
With over two decades of experience, I am a dedicated creative leader driven by a profound passion for fostering innovation within creative teams. I firmly believe that creativity is the driving force behind transformation and success in business. My primary professional focus is to inspire and guide these teams toward achieving exceptional results, both creatively and commercially.
Though I began my career as an Art Director, I have spent the last couple of years leading creative teams of various sizes at the highest level for global, European, Nordic, and local campaigns and brands. During this time, I have had the privilege of working for both innovative digital agencies as well as international and local advertising agencies.
One of the highlights of my career was my time at the renowned agency Farfar, which lasted for almost a decade. An agency ranked as one of the top three most awarded agencies worldwide for five consecutive years by the Gunn Report. In addition to my professional experience, I have given keynotes and lectured at some of the most prominent ad schools in Europe and served on numerous international and local advertising award juries. I have been directly involved in more than 100 advertising awards at both a global and national level, including Cannes Lions, Eurobest, Epica, D&AD, London International Advertising Awards, The One Show, The Webbies, YouTube Awards and Guldägget.
SKILLS
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Visionary creative leadership
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Team inspiration and management
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Creativity and innovation within
communication & brand
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Idea creation, art direction, design & copywriting (in that order)
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Creative and brand strategy
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Presentation rhetorics
WORK EXPERIENCE
2021 - Animal Stockholm / ARC, Executive Creative Director & Creative Guild Lead
2019 - 2021 Saatchi & Saatchi, Head of Creative
2017 - 2019 CP+B Scandinavia, Creative Director & Senior Creative
2014 - 2017 Hasan & Partners, Creative Director
2011 - 2014 McCann Worldgroup / Surprise Dept. Creative Director
2010 - 2010 Wieden + Kennedy Amsterdam, Freelance Creative
2007 - 2010 Farfar, Creative Director/Senior Creative
2006 - 2007 Lowe Brindfors, Senior Creative
2001 - 2006 Farfar, Creative/Art Director
1999 - 2001 Satama Interactive, Art Director
RELEVANT EDUCATION
1998 - 1999 Forsbergs School, Graphic Design & Art Direction
1997 - 1998. Berghs School of Communication, Advertising & Communication
Client experience includes: Absolut Vodka, Adidas, Alleima, Arla, Bungie, Chevrolet, Cailler, Carlsberg, COOP Bank, Coca Cola, Ericsson, Evoko, Elite Hotels, Filmnet, H&M, Heineken, J.Lindeberg, KFC, Nespresso, Nesquik, Nokia, Nordiska Kompaniet, Opel, Red Bull, Sandvik, Saab, Samsung, SONY, Silja Line, Spotify, Stella Artois, SJ, Swedish Museum of Technology, Tallink, Telia, TUI, Valio, Visit Estonia, Visit Sweden, 3 and Yabie to name a few.
AWARDS
Cannes Lions: 2 silver, 4 bronze, 9 shortlists. Clio Awards: 1 gold, 1 bronze, 9 finalists. Cresta Awards: 1 Grand Prix, 2 gold, 1 silver, 4 finalists. D&AD: 1 Yellow pencil nomination. Epica Awards:
3 silver. Eurobest: 1 Grand Prix, 3 gold, 1 silver, 4 bronze, 2 shortlist. Guldägget: 2 silver, 5 nominees. London International Advertising Awards: 3 silver, 4 bronze, 8 finalists. New York Festivals: 2 gold, 3 silver, 1 bronze, 5 finalists. One Show: 1 silver, 2 bronze, 8 merit awards, 2 finalists. Swedish Design Awards: 2 gold, 1 honorary mention. Webby Awards: 2 winners, 4 nominees. Youtube Works: 1 gold, 3 nominations. Best Marketing: Grand Prix Marketing Achievement. Magnet Awards: 1 Grand Prix. Favourite Website Awards: 8 FWA ́s.
Some awards are shared, others are individual. The above awards are only projects where I have played a significant role and been essential in the strategic and/or creative development. I have been a part of many more award-winning projects where I played a lesser part, and therefore, I do not take credit for these.
References are available upon request.
Reach Out
Have a question or want to learn more about what I do? Don't worry,
click one of the links below to get in touch.